In this episode of printconnect, we sit down with German Sacristan, Group Director of the Production Group at Keypoint Intelligence, to explore the evolving landscape of specialist printing. With over 30 years in the industry, including roles at Xerox and Kodak, German shares his insights on the shifting role of print in an increasingly digital world. We discuss the ongoing consolidation of print volumes, the rise of online print services, and how print remains a powerful communication tool despite digital competition. Tune in for expert analysis on where the industry is heading and how printers can stay ahead in a rapidly changing market.